Why I Read the FT

I scroll through a few news websites in the morning: BBC News, The Guardian, The Times, maybe the NYT if I’m feeling a bit cosmopolitan. But I always end up at the FT, and I stick around there for longer than I spend on the other sites combined (unless we’re counting Twitter as a news aggregator, in which case I spend much more time there). Why? I think the main reason is that there’s less bullshit in the FT. I’m not sure that that’s to do with the writers and editors being any more virtuous or committed to truth than the writers and editors at the other websites, nor is it to do with particularly good investigative journalists (although - the ‘Inside WireCard’ reads were amazing). It’s just because the incentive structure for the FT is different to other newspapers: the FT’s readers are people in finance who don’t really need to read stuff that will make them rage at the latest saga in the culture war, they just need to know where to put their money.

The Big Read on the FT today, as I…