How to get Substack subscribers

Noah Smith recently wrote a great post giving advice for people who want to write on Substack. He’s a lot more successful than me, so my advice is less valuable, but I also might have a few unique insights given that I built up my free email list without any prior online presence. I didn’t have a Twitter account (or, if I did, I think it had only about 50 followers), so my modest achievement of getting over 1000 subscribers did actually take some effort. iIt wasn’t just the result of me tweeting out that I had created a Substack and the subscribers rolling in. So, here’s a quick explanation of how I got the modest number of subscribers that I did get, and how you can (maybe) emulate that.

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