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I wonder whether the placebo effect might have gotten larger in studies, because we got better at making good convincing placebos?

I also read somewhere that placebos work better when they are more expensive. Medicine has famously gotten more expensive in the US (and more than in other countries). So perhaps that causes a bigger placebo effect?

Just speculation. I'd be very interested in more placebo studies.

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I’ll read the paper, but my first thought is that his has more to do with better trial design (e.g. the push to preregister and avoid p-hacking) and stricter scrutiny of drugs by US agencies like the FDA.

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To quote the Cochrane review of "Placebo interventions for all clinical conditions":

"We did not find that placebo interventions have important clinical effects in general. However, in certain settings placebo interventions can influence patient-reported outcomes, especially pain and nausea, though it is difficult to distinguish patient-reported effects of placebo from biased reporting."

Hence the measured "placebo effect" is mostly response bias. It is a change in symptom reporting/questionnaire answering behaviour, rather than a change in the underlying disease.

The only "real" placebo effect is a conditioning of the endorphin system which is an acute response that allows for a temporary reduction in pain, so that mammals can escape danger, or continue to fend for themselves despite that pain (and a similar pattern for acute nausea).

Notably, "placebo effects" tend to disappear over the long term - suggesting those response biases revert back to the mean over time.

This means that placebos are useless for anything serious.

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As I understood it, the placebo effect is only a real thing for pain. Your Mum really can 'kiss it better'. This makes a certain amount of evolutionary sense. If part of what pain is telling you is to 'get help' then if the help arrives, there's less need to be motivated to get more help.

Note that this is consistent with your warm/competent graph. If you're getting help from someone warm and competent then you've already done well. But if the warm and competent person is trying to hurt you, that doesn't matter, you still need help.

In all other cases, it's either reversion to the mean, or it's an effect that's seen when patients fill out self-report forms, and don't want to disappoint.

Note that that's consistent with the 'placebos getting stronger' thing. The trials are done better, less p-hacking, pre-registration, so the statistical artifacts go away and the drugs look weaker.

The childhood epilepsy thing I can't explain, but I wonder if the study involved some sort of self-report questionnaire instead of more solid methods of measuring the effect?

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You might find this interesting, particularly the part at the end on Super Placebos https://rogersbacon.substack.com/p/the-tale-of-the-shaman-science-magic?s=w

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The same is at work with anti-depressants. Some studies show that placeboes are very nearly or even as effective as the actual medication, especially when the placebo produces mild side-effects and those side effects are listed among the side-effects patients might expect from medication. The side effects convince the patient that they received the real drug.

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I suspect that this reflects the yanks being bit more mental than everyone else, but the rest of the rest of the world will start to catch up soon.

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